Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie

Author:Ian Brodie [Brodie, Ian]
Language: eng
Format: mobi
Publisher: Rainmaker Publishing
Published: 2013-11-16T14:00:00+00:00

Do the exercise listing your strengths and stories to identify your potential character. Whenever you’re creating emails imagine yourself as that character and how they (you) would speak and act.

Review some of your recent emails (or other writing). Look for how you could make that writing more conversational in tone. And see where you could build in personal stories to make the writing more engaging.

List the different small actions you could ask your subscribers to take and select ones that fit well with the style of emails you’re thinking of sending.

Review your emails to make sure they include the elements of AIDA. Do they grab your reader’s attention? Do they build interest and desire? Is there a clear call to action?

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